More than 125 health care industry leaders gathered recently at the Fourth Annual Broad and Cassel Health Forum, held at the Seminole Hard Rock Hotel & Casino, near Fort Lauderdale. Health care experts delivered compelling messages about trends in a dramatically changing industry.
“South Florida is facing massive cultural changes in health care,” stated Mike Segal, who chairs the statewide law firm’s Health Care Practice Group.
A presentation by Matt Stevens of the Advisory Board Company centered on more consumer-driven trends that reflect increased pressures on patients to carry larger deductibles and personal medical costs. He discussed corporate moves, like Walmart opening low cost clinics and large employers, such as Lowes and Pepsi, working with hospitals and other providers in an effort to offer lower cost, higher-quality care to employees.
During a panel discussion on “Strategies in Moving to Accountable Care,” Florida Blue’s Andy Marino, whose company has partnered with Memorial Health Care Systems to operate a clinically integrated organization, predicted that private-label products, based on health care companies collaborating and cobranding services, will be common in the future.
“Products in the future,” he said, “will be aimed at getting consumers more actively involved.”
Memorial’s John Benz discussed that creating organizations that offer lower-cost and higher -uality health care services is not easy but essential. “If we don’t do something, we will have nothing,” he said. “We have to reposition our resources and partner with others.”
Meg Grimaldi of Eastern Maine Healthcare Systems spoke about ACOs and HIPAA challenges, while two additional panel discussions covered HIPAA and compliance issues.
Broad and Cassel’s Stephen Siegel led the HIPAA panel with participants Sanjay Deo of HIPAA-HITECH Solutions, Paul Golman of MDLIVE and Vanessa Reynolds, a partner with Broad and Cassel. “Health care is a primary target for IT breaches,” said Siegel. “My AMEX card brings $1, but my personal health information goes for $50.”
The group spoke extensively about the implications of the new Florida laws governing private information, a move Siegel described as “HIPAA on steroids.”
The final panel of the day was moderated by Broad and Cassel Managing Partner Gabriel Imperato, with panelist, Meg Grimaldi, and Broad and Cassel Partners Michael Bittman and Lester Perling. The group discussed the importance of health care organizations being diligent about compliance in a world where whistleblower cases are growing and plaintiff’s attorneys are capitalizing on the lack of damage caps for such litigation.
“The bottom line is to be compliant,” stressed Imperato.
Sponsors for the Health Forum included Fiske & Company CPAs, HYGEA Holdings Corp, SunTrust, VITAS, HIPAA-HITECH-SOLUTIONS, ProAssurance and Ellen Schulman Public Relations. Additional support was provided by South Florida Hospital News, Broward County Medical Association, Palm Beach County Medical Society, Dade County Medical Association, Florida Association of ACOs, South Florida Medical Group Management Association, and South Florida Hospital and Healthcare Association.
Please click here to view photos from the event.