Broad and Cassel’s Nichole Geary Presents to National Ophthalmic Group on Medical Marketing, Social Media and Regulatory Compliance

Nichole Geary, an associate in statewide law firm Broad and Cassel’s West Palm Beach office, recently presented at the American Society of Cataract and Refractive Surgery (ASCRS) 2015 Symposium, the largest U.S. meeting dedicated exclusively to the needs of the anterior segment specialist. Geary educated attendees on the regulatory compliance risks that come with medical marketing and social media.

In her course titled “Marketing, Social Media, and Regulatory Compliance,” she provided an overview of federal and state regulatory issues affecting the marketing of medical practices, including pay-per-lead marketing contracts, patient gifts and discounts, and an overview of the new FDA Guidelines for Social Media.

During her presentation, Geary highlighted the several components of regulation over social media, including HIPAA, FDA/FTC and state laws. She advised attendees, among other things, that when it comes to Twitter, “if you can’t confirm with disclosure requirements within the spacing limits, don’t use this form of media. Regardless of space restriction, if you claim a benefit, you must disclose the risk.” She also cautioned the use of daily deal sites where a patient pre-pays for a medical service at a discount, as several state medical boards have issued advisory opinions that provide cause for concern.

Geary’s course qualified attendees for one COE credit.

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